Yesterday, I accidentally got thrown into a 福袋 (Fukubukuro) shopping frenzy in Harajuku, Tokyo. Little did I know that after a peaceful walk through Yoyogi Park that I’d be met with the hysteria of the New Year’s day super sales that were in full swing throughout Harajuku.
Food stands lined the streets selling traditional Japanese foods and much to my delight 焼きそば (Yakisoba, not pictured) as well.
福袋 (Fukubukuro) actually refers to a lucky bag or mystery bag that is retailed in Japanese custom on New Year’s Day and filled with a selection of unknown random contents eg. a small selection of jewelry or other treats. These convenient grab bags are usually sold at a substantial discount off the usual retail price and is well worth a try from one of your favorite brands where you know you’ll be happy with the surprise.
It turned out to be such a fun and unexpected day filled with lots of excited people out and about shopping away. I’ll definitely be sure to show up better prepared for next New Year’s day!